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Tracy Warner | Designer | UWEC McIntyre Library
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UWEC McIntyre Library

A rebrand to give the historical UWEC Library a new face with the use of it’s very own basic resource, the library check out card. After spending time brainstorming concepts to fire up this refresh, the idea came to fruition when an old library card fell out of an old book I was holding while wandering through the many floors of this old library. The card worked perfectly to house content for a complete identity system, floor signage, internal advertising posters and an “old school” check out card.

Involvement

Concept, Design, Production

Date

January 2006

Category

Advertising